My principles for a good website
Websites can be built to last or built to fail. I’ve got clients whose websites have ran for years alongside a good maintenance routine. I work on a set of core principles when building a website:
Expert web development
I operate on a less-is-more principle and try to build websites in a sensible and simple manner.
My goal is to give you a good amount of control – whether you want to manage every detail or let the site run smoothly with minimal updates.
I’ve been working in web strategy and development for 30+ years – in that time I have worked with all flavours of freelancers and agencies. What is rare is a high level mix of design and development skills – and it is this together with Adam’s organisational skills and friendly approach that makes him a rarity in this space.
Director, Thirty8 Digital
What I will do:
- Build with simplicity and accessibility in mind
- Use structured code with the latest practices
- Apply good SEO practices to give your site the best chance in Google search results
- Ensure fast load times and full mobile responsiveness
- Make content easy to update and manage
- Communicate openly and simply
What I won’t do:
- Overload WordPress with unnecessary plugins for simple tasks
- Use a page builder like Divi or Elementor which will reduce the lifespan of your website
- Add bloated code and unnecessary third-party functionality
- Use cheap, insecure hosting that puts your site at risk
- Deliver a website that will be obsolete in six months
