The Imagination Museum is a national network for dance and heritage professionals. I developed a website for them featuring custom video content and striking, visually captivating imagery to enhance user engagement.
From a technical standpoint, I focused on making the site easy to extend while giving the client full control over customisation. I implemented a structured categorisation system with the flexibility to expand as needed, ensuring intuitive navigation and seamless content management. This approach not only improved usability but also made the site more adaptable for future growth.
Adam has a real skill for responding to a brief clearly, but also offering options and taking time to understand what is needed as the project develops. The working processes he has in place mean that it’s easy to follow what is happening at each stage, even to someone like me who is not very experienced.


I saw video as a key element in making the site feel more dynamic and engaging. Dance is all about movement and energy, but the existing site felt flat and lifeless. By incorporating video—whether as featured content or even as a background element—I was able to create a more immersive and visually compelling experience.

